With a deep understanding of IP, Fernanda emphasizes the importance of quality over quantity. She advises clients at every stage, from inception and enforcement to navigating complex challenges.
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Fernanda is the first female in three generations of attorneys. Her grandfather played a pivotal role in the Mexican agrarian reforms following the revolution, and her father, a renowned expert in intellectual property, has made lasting contributions to IP law in Mexico. Fernanda began her legal journey at Olivares & Cía, awarded Best Latin American IP Firm in 2024, where she discovered her passion for Intellectual Property. She then joined Hinojosa Alvarez & Asociados as a partner, managing the firm’s entire case portfolio, from IP transactions to litigation, with clients like Broncolin, Miguelito, and cultural icon Salvador Novo.
Driven by both professional ambition and a personal journey, Fernanda moved to the U.S. and first joined Mojito, the creators of Sotheby’s and Mercedes Benz’s metaverses, and then joined the Helium Network. She soon realized she wanted to work somewhere where actions matched values, a place that genuinely seeks to reshape the legal profession. This led her to Ashbury.
With a deep understanding of IP, Fernanda emphasizes the importance of quality over quantity. She advises clients at every stage, from inception and enforcement to navigating complex challenges.
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Led the intellectual Property practice at Ashbury, advising clients on trademark, copyright, and other IP matters.
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Managed international IP protection for clients, ensuring comprehensive coverage and enforcement across jurisdictions.
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Provide stategic counsel on licensing and intellectual property commercialization to maximize client asset value.